Teaching

I have taught university courses since 2004, when I began teaching Sport Marketing courses at Columbia College-Chicago in addition to my full-time job as a Public Relations and Marketing Manager for a professional motorsports team. During this time, I developed a strong passion for teaching and it played a major role in my decision to return to school to pursue my Ph.D. Over the past 20 years I’ve had the opportunity to teach a wide variety of sport management courses both in-person and online.

Ph.D. Students

Over the course of my career I’ve been fortunate to serve on the supervisory teams/dissertation committees for seven successful Ph.D. students and I currently serve as a supervisor to five students at varying stages in their degrees.

Ph.D. student completions include:

• Maylin Stanic, Loughborough University London (2024): Former athlete, future leader: On- and off-field implicit leadership theories of athletes – A phenomenological study on leadership
• Michelle Hayes, Griffith University (2019): Social media usage among elite athletes: An exploration of athlete usage during major events
• Ashleigh Thompson, Massey University (2015): Building brands and fan relationships through social media: The case of the Grand Slam tennis events
• Matthew Zimmerman, Indiana University (2014): You have many friends: How professional sport organizations utilize Facebook to engage their target publics
• Lauren Burch, Indiana University (2012): Investigating framing of athletes on Twitter: An analysis of self-portrayals across gender and sport
• Tywan Martin, Indiana University (2011): Mixed Marital Arts (MMA) and the media: Using the content analytic method to examine the print communication coverage devoted to an emerging sport
• Sanghak Lee, Indiana University (2009): Influence of brand exposure frequency and sport involvement on sport sponsorship effects: An examination of mere exposure

At Loughborough University London I also developed a Ph.D. Knowledge Exchange series held once per semester. The Knowledge Exchange events allow Institute for Sport Business Ph.D. students the opportunity to share their research with leading global sport management scholars via oral and poster presentations, and to learn from visiting scholars who offer a keynote presentation on their own research and career paths.

Undergraduate Courses Taught:

• Applied Research
• Consumer Behavior
• Ethics in Sport
• Facility Management
• Introduction to Sport Management
• Legal Issues in Sport
• Organizational Behavior
• Sales Management
• Sociology of Sport
• Sport Journalism
• Sport Marketing
• Sport Public Relations & Communication
• Strategic Management

Graduate Courses Taught (Master’s, MBA, & Ph.D.):

• Applied Research Methods
• Governance in Sport
• Intercollegiate Athletics Seminar
• Professional Sports Franchises
• Sport Business & Innovation
• Sport Consumer Behavior
• Sport Marketing
• Sport Media & Public Relations
• Sport Sponsorship
• Strategic Management
• Sport Communication

I try to incorporate as many hands-on learning opportunities as I possibly can in my courses, and have collaborated with industry partners whenever possible to give my students exposure to sport management practitioners. Some of my courses have incorporated industry partners in students’ assignments to allow students to solve real-world problems, such as partnerships with West Ham United Foundation, Southampton FC, Wasserman Media and LPGA, and London Seaward FC. During my time at NYU, I also taught two study abroad courses in London (UK) and Sydney (Australia). These opportunities allowed me to introduce students not only to sport organisations in these cities and countries, but also to cultures and customs different to their own.

I have also brought in numerous speakers from organisations such as Back on My Feet, Brisbane Broncos, Chicago White Sox, Droga5, Excelle Sports, Indiana Pacers, Indiana Sports Corporation, Indiana University Athletics Department, the International Olympic Committee, International Ski & Snowboard Federation, Lucas Oil Stadium, New York Road Runners, Nielsen Sports, San Francisco Giants, Sport Manawatu, Street Soccer USA, United States Tennis Association, USA Diving, USA Gymnastics, USA Track & Field, and the Women’s Sports Foundation.