In September 2023 I entered my 16th year as a full-time university faculty member. I’ve worked at universities in the United States, New Zealand, Australia, and now the United Kingdom, where I am the Director of the Institute for Sport Business and a Professor in Sport Business at Loughborough University London. Prior to my Director post, I was the Equity, Diversity, and Inclusion Committee Chair at LUL.

Over the course of my career I have published extensively on the topics of sport marketing and communication with a specific focus on athletes’ and sport organisations’ use of social and digital media, as well as the media portrayals of athletes with regard to race, gender, and nationality. According to Google Scholar, I am the most-cited sport media scholar in the world and fifth most cited sport business scholar. I have published five books, two of which were recently published in 2024, and have pubilshed over 75 peer-reviewed journal articles and book chapters. I have been fortunate to present my research at conferences and invited lectures in countries around the world, including the United States, Canada, Mexico, Germany, Spain, Australia, New Zealand, Ireland, Norway, Sweden, Austria, Finland, France, South Korea, Egypt, and the United Kingdom. In 2015, I was named a North American Society of Sport Management (NASSM) Research Fellow in recognition of my outstanding contributions to the field of sport management. In 2023 I was honoured to receive the inaugural NASSM Distinguished Research Award, acknowledging my distinguished record of intellectual contributions, advancement of knowledge to the literature and practice, mentorship and support of other scholars, and my research that validated social media as an important area of inquiry in sport management. In 2023 I was also honoured to receive the Tony A. Mobley International Distinguished Alumni Award from the Indiana University School of Public Health, recognising my outstanding personal and professional achievements in fostering the broad missions of public health.

I currently serve as an Associate Editor for two peer-reviewed journals: European Sport Management Quarterly and Managing Sport and Leisure. I also serve on the editorial boards of five other academic journals. I’m a professional member of the European Association for Sport Management (EASM), where I serve on the New Researcher Award panel, and am also a member of NASSM, where I served on the Executive Council from 2017-19.

Please browse the links on this page to learn more about who I am and my research, teaching, and service activities.

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