Service & Engagement

In addition to research and teaching, I am highly engaged in activities that positively contribute to my field of sport management, higher education, and my university. This page highlights some of the activities I’ve engaged in and service roles I’ve held throughout my career.

Equity, Diversity, and Inclusion Committee at Loughborough University London

I served as the first Chair of the EDI Committee at Loughborough University London from 2021 to 2023. During this time, I worked with the committee to set the EDI agenda for the London campus, understand the needs of groups within our university community with protected characteristics and those groups who are minoritized or marginalised, and work to ensure that the London campus has an inclusive culture in which all staff and students feel valued, respected and engaged in line with the university’s People and Organisational Development Strategy.

During my time as EDI Committee Chair, we achieved the following:

  • Athena Swan Bronze Award, a global framework used to support and transform gender equality within higher education and research.
  • Developed the Guidelines for a Community-Based Approach to EDI at LUL, informed by the Carers and Parents Workshop Series

    EDI Research Day 2022
    Staff and students who presented research at the first-ever LUL EDI Research Showcase.
  • Hosted the first-ever EDI Research Showcase, allowing students and staff to present their EDI-related research and engage with others’ work
  • Created the first-ever LUL Staff EDI Book Club
  • Developed the first-ever LUL EDI Film Series for students and staff
  • Contributed information, documents, and discussions to help form the EDI core element in the Loughborough University Strategy
  • Oversaw and supported the development of a Disability Knowledge Exchange and Impact Group at LUL
  • Supported the annual University Mental Health Day activities
  • Supported EDI-related initiatives and activities from other groups within the university

Disability, Sport, and Inclusion: Knowledge Exchange and Networking Forum

On September 15, 2022 I organised and led an event on the Loughborough University London campus focused on disability, sport, and inclusion. Stemming from a funded research project I led for the International Paralympic Committee focused on their #WeThe15 campaign to create awareness and change for the 15% of the global population with a disability, this event brought together groups and organisations working at the intersection of research, policy and advocacy. The aim of the event was to promote knowledge exchange centred on sharing best practice, inclusive and equitable research designs, and the development of new and continued research agendas. Representatives from organisations such as the Global Disability Innovation Hub, British Paralympic Association, Valuable 500, Disability Rights UK, UK Sport, and Access Sport participated in the event, which culminated in the creation of a shared document containing key themes, challenges, recommended research practices, and research priorities relating to disability, sport, and inclusion.

Associate Editor Roles at Peer-Reviewed Journals

Member, Editorial Review Boards

Guest Editor Roles, Peer-Reviewed Journals

  • Frontiers in Sports and Active Living: Sports Management, Marketing and Business: Invited to serve as a guest editor for a research topic on “Media and the Olympic Games”. Published in 2022.
  • International Journal of Sport Management & Marketing: Invited to serve as guest editor of a special issue titled “Innovative Marketing in Women’s Professional Sport” along with Drs. Mike Naylor and Elizabeth Delia. Published in 2021.
  • Case Studies in Sport Management: Invited to serve as guest editor of a special issue titled “Digital Sport Communication” along with Dr. Mike Naraine. Published in 2020.
  • International Journal of Sport Management & Marketing: Invited to serve as guest editor of a special issue titled “Marketing of Olympic Sport via New Media”. Published in 2015 in Volume 15, Issue 3/4.

Recent Professional Service Roles

European Association for Sport Management:

  • Chair, New Researcher Award Committee: 2020 – 2023
  • Member, New Researcher Award Committee: 2023 – Present
  • Member, EASM 2020/21 Conference Local Organising Committee: June 2019 – 2020

Journal of Sport Management:

  • Social Media Coordinator for the Journal of Sport Management: 2015 – 2023

North American Society for Sport Management:

  • Secretary: June 2017 – June 2019
  • Member, Publicity and Promotions Committee, North American Society for Sport Management: June 2013 – June 2017
  • Section Head, Communications Abstracts, 2016 North American Society for Sport Management Conference: December 2015
  • Member of the Working Group on Awards: August – October 2015

Sport Marketing Association:

  • Vice President for Student Affairs, Sport Marketing Association: October 2011 – October 2013
  • Session Organiser, “Doctoral Symposium & Speed Networking Session”, 2013 Sport Marketing Association Conference, Albuquerque, New Mexico: October 25, 2013
  • Undergraduate and Graduate Case Study Competition Organiser, 2013 Sport Marketing Association Conference, Albuquerque, New Mexico: October 24, 2013