Presentations

SMA Presentation 2017
Presenting research on IOC’s Rule 40 at the 2017 Sport Marketing Association Conference in Boston.

Invited Keynotes & Conferences

4. Invited Panelist: “Social Media in a Crowded Marketplace”. 15th Annual Sport Marketing Association Conference, Boston, Massachusetts (2017, November 2).

3. Keynote Speaker: “Promoting and Communicating Olympic Sport: Examining Organisations, Athletes, and Media”. XXI International Congress of Physical Education, Sport, and Applied Science, Universidad Autonoma de Nuevo Leon, Monterrey, Mexico (2013, November 7).

2. Workshop Leader: “Utilising Social Media as an Effective Marketing Communication Tool for Sport Organisations”. XXI International Congress of Physical Education, Sport, and Applied Science, Universidad Autonoma de Nuevo Leon, Monterrey, Mexico (2013, November 6-8).

1. Presentation Leader: “Sport Marketing”. University of Notre Dame Summer Sports Management Institute. University of Notre Dame, South Bend, Indiana (2010, June 15).

Refereed Presentations

62. Newland, B., Geurin, A.N., & Brown, B. Exploring Women’s Passion for Sport: The Next Frontier of Fandom? (September 6, 2019). 2019 European Association for Sport Management Conference. Seville, Spain.

61. Geurin, A.N., & Brison, N. Promoting and Disclosing Brand Endorsements via Social Media. (September 5, 2019). 2019 European Association for Sport Management Conference. Seville, Spain.

60. Lough, N., Geurin, A.N., de Haan, D., McNary, E., Mumcu, C., Newland, B., Peetz, T., Sherry, E., Weight, E., & Brown, B. The Evolving Business of Women’s Sport. (June 1, 2019). 2019 North American Society for Sport Management Conference. New Orleans, Louisiana.

59. Newland, B., Geurin, A.N., Brown, B., Gennaro, V., & Valenta, B. The Great Divide: How Younger Generations are Disrupting the Sport Consumption Landscape. (May 30, 2019). 2019 North American Society for Sport Management Conference. New Orleans, Louisiana.

58. Brison, N.T., & Geurin, A.N. Social Media Engagement as a Metric for Ranking U.S. Olympic Athletes as Brand Endorsers. (October 25, 2018). 2018 Sport Marketing Association Conference, Dallas, Texas.

57. Geurin, A.N. An Examination of Athlete Social Media Education Provided by National Governing Bodies of Sport. (September 8, 2018). European Association for Sport Management (EASM) Conference, Malmö, Sweden.

56. Geurin, A.N. “We need to do more!” National Governing Bodies’ Social Media Education Efforts for Youth Olympic Games Athletes. (June 8, 2018). 2018 North American Society for Sport Management Conference, Halifax, Nova Scotia, Canada.

55. Geurin, A.N., & McNary, E.L. (June 9, 2018). The Current State of Diversity Inclusion in the University Classroom: A Survey of Sport Management Faculty Members. 2018 North American Society for Sport Management Conference, Halifax, Nova Scotia, Canada.

54. Achen, R.A., Frederick, E., Geurin, A.N., Vooris, R., & Walsh, P. (April 28, 2018). Encouraging the Integration of Marketing and Communications in Research and Practice. 11th Summit on Communication and Sport, Bloomington, Indiana.

53. Hayes, M., Riot, C., Filo, K., & Geurin, A.N. (April 28, 2018). Athletes’ Perceptions of Social Media as a Potential Distraction during Major Events. 11th Summit on Communication and Sport, Bloomington, Indiana.

52. Geurin, A.N. (February 21, 2018). An Examination of Social Media Education for Youth Olympic Games Athletes from National Governing Bodies of Sport. 9th International Sport Business Symposium, Chuncheon, South Korea.

51. Geurin, A.N. (November 3, 2017). Insights on infusing diversity into every course we teach. 15th Annual Sport Marketing Association Conference, MLS National Sales Center Ignite Presentation, Boston, Massachusetts.

50. Geurin, A.N. (November 2, 2017). Rule 40 and athletes’ social media use during the 2016 Rio Olympics. 15th Annual Sport Marketing Association Conference, Boston, Massachusetts.

49. Geurin, A.N. (June 1, 2017). Sport brand ambassador programs: Brand manager and participant experiences and perspectives. Accepted for presentation at the 2017 North American Society for Sport Management Conference, Denver, Colorado.

48. Geurin, A.N. (November 3, 2016). User-generated branding amongst sport organizations: The use of brand ambassador programs as a marketing method. 2016 Sport Marketing Association Conference, Indianapolis, Indiana.

47. Geurin, A.N., & Burch, L.M. (2015, November 26). A comparative analysis of sport brands’ user-generated and brand-created marketing content. 2015 Sport Management Association of Australia & New Zealand (SMAANZ) Conference, Hobart, Tasmania, Australia.

46. Geurin, A.N., & Burch, L. (2015, September 12). Sport brands’ use of online user-generated visual content as a marketing tool. 23rd European Association for Sport Management (EASM) Conference, Dublin, Ireland.

45. Thompson, A.J., Martin, A., Gee, S., & Geurin, A.N. (2015, September 12). “You forget they’re actually a brand”: Fans’ perceptions of events social media usage. 23rd European Association for Sport Management (EASM) Conference, Dublin, Ireland.

44. Lough, N., Pharr, J., & Geurin, A.N. (2015, September 10). I am Bolder: Motivations and behaviors of road race participants. 23rd European Association for Sport Management (EASM) Conference, Dublin, Ireland.

43. Geurin-Eagleman, A.N. (2015, June 6). An examination of elite athletes’ personal branding strategies via new media. 2015 North American Society of Sport Management (NASSM) Conference, Ottawa, Canada.

42. Thompson, A.J., Martin, A.J., Gee, S., & Geurin-Eagleman, A.N. (2014, November 28). Building a brand and fan relationship through social media: A case study of the US Open. 2014 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Melbourne, Australia.

41. Tucker, N., Gee, S., & Geurin-Eagleman, A.N. (2014, November 28). Olympic sport recognition, women’s rugby sevens, and elite sport policy at the global-local nexus. 2014 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Melbourne, Australia.

40. Geurin-Eagleman, A.N., & McNary, E.L. (2014, November 27). Online communities amongst masters sport participants: A uses and gratifications analysis. 2014 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Melbourne, Australia.

39. Yoon, J., Lee, M., Chan Hyung Kim, A., Burch, L., Eagleman, A., & Pedersen, P.M. Challenging traditional media coverage: Youth Olympic Games (YOG) source publicity and newspaper attention. (2014, September 12). European Association for Sport Management (EASM) Conference, Coventry, United Kingdom.

38. Gee, S., & Eagleman, A. (2014, June 18). “Good luck trying to reach anyone in Canada today”: Molson Canadian, hockey and sponsorship activation through social media. The Hockey Conference: Visioning & Re-visioning Hockey’s Arena, London, Ontario, Canada.

37. Thompson, A.J., Martin, A.J., Gee, S., & Eagleman, A.N. (2014, May 30). A Qualitative Examination of Social Media Use by the four Grand Slam Tennis Events. 29th Annual North American Society for Sport Management (NASSM) Conference, Pittsburgh, Pennsylvania.

36. Eagleman, A.N., Lough, N., & Pharr, J. (2014, May 29). I am Bolder: An Examination of Road Race Participant Loyalty. 29th Annual North American Society for Sport Management (NASSM) Conference, Pittsburgh, Pennsylvania.

35. Eagleman, A.N. (November 21, 2013). Media portrayals of male and female athletes in a female appropriate sport: Gymnastics at the 2012 Olympic Games. 2013 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Dunedin, New Zealand.

34. Eagleman, A.N., & Burch, L.M. (November 21, 2013). Picture this: Olympic athletes’ self-presentation on Instagram. 2013 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Dunedin, New Zealand.

33. Thompson, A.J., Martin, A.J., Gee, S., & Eagleman, A.N. (November 20, 2013). Social media as a site for brand building and developing fan relationships: A case study of the Australian Open. 2013 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Dunedin, New Zealand.

32. Eagleman, A.N., Burch, L.M., & Vooris, R. (May 30, 2013). Constructing reality for sport consumers around the glob: Online media coverage of the 2012 Olympic Games on six continents. 2013 North American Society for Sport Management (NASSM) Conference, Austin, TX.

31. Eagleman, A.N. (October 25, 2012). Attitudes, motivations, and commitment of women-only road race participants. 10th Annual Conference of the Sport Marketing Association, Orlando, FL.

30. Byon, K.K., Lee, S., Eagleman, A.N., & Baker, T.A. (October 24, 2012). A cross cultural study of purchase intention of sponsored products through sporting events between American and Korean college students: A case of the 2010 FIFA World Cup South Africa. 10th Annual Conference of the Sport Marketing Association, Orlando, FL.

29. Krohn, B.D., & Eagleman, A.N. (August 19, 2012). Relationship between motivations and social media in sport. 2012 American Marketing Association (AMA) Summer Educators’ Conference, Chicago, IL.

28. Eagleman, A.N., & McNary, E. (May 26, 2012). Synergies and Divergences Between the Sport Management Academic Job Market and Doctoral Students in 2010-11. 2012 North American Society for Sport Management (NASSM) Conference, Seattle, WA.

27. Eagleman, A.N., & Lee, S. (May 24, 2012). From prancing pixies to powerful women: The changing frames of Olympic women’s gymnastics coverage from 1984 to 2008. 2012 North American Society for Sport Management (NASSM) Conference, Seattle, WA.

26. Eagleman, A.N., & Clavio, G. (March 31, 2012). However You “Like”: Athlete Facebook Pages and Fan Interactions. Fifth Summit on Communication and Sport, Peoria, IL.

25. Eagleman, A.N. (October 27, 2011). Sponsorship awareness and purchase intentions of road race series participants. The 9th Annual Sport Marketing Association (SMA) Conference, Houston, TX.

24. Lee, S., Kang, S., Kwon, O.R., Eagleman, A.N., Hwang, Y., & Park, J.J. (September 10, 2011). Persuasive media effects of sponsorships at the 2010 FIFA World Cup: A test of theory of planned behavior and involvement. The 19th Conference of the European Association for Sport Management (EASM), Madrid, Spain.

23. Eagleman, A.N., Clavio, G.C., & Kwak, D.H. (November 26, 2010). Treading the Political Media Waters: U.S. And Chinese Coverage of the 2008 Olympic Games. 2010 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Wellington, New Zealand.

22. Clavio, G.C., & Eagleman, A.N. (November 26, 2010). Sport Media Relations Practitioners and New Media Outlets. 2010 Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Wellington, New Zealand.

21. Eagleman, A.N. (October 28, 2010). Runner’s High: A Case Study of Road Race Series Participants’ Event and New Media Preferences. Sport Marketing Association (SMA) 8th Annual Conference, New Orleans, Louisiana.

20. Eagleman, A.N. (June 5, 2010). Sport ticket sales project with a university athletic department. North American Society for Sport Management (NASSM) National Conference, Tampa, Florida.

19. Clavio, G.C., Stoldt, C., Eagleman, A.N., Battenfield, F., Pedersen, P.M., & Zimmerman, M. (June 5, 2010). The present and future of sport communication: A roundtable discussion. North American Society for Sport Management (NASSM) National Conference, Tampa, Florida.

18. Clavio, G.C., & Eagleman, A.N. (March 20, 2010). Using Social Networking and Microblogging to Communicate With Constituents. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference, Indianapolis, Indiana.

17. Eagleman, A.N., & McNary, E.L. (March 18, 2010). Podcasts! Blogs! Wikis! Enhancing the sport management classroom with technology. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference, Indianapolis, Indiana.

16. Clavio, G.C., Eagleman, A.N., & Cooper, C. Tweet and Crimson: Toward establishing an evaluative model of marketing and public relations efforts by sport entities through Twitter. (October 29, 2009). Sport Marketing Association 7th Annual Conference, Cleveland, Ohio.

15. Eagleman, A.N., & McNary, E.L. Integrating technology in the sport management classroom: Applications and experiences. (May 30, 2009). North American Society for Sport Management (NASSM) Annual Conference, Columbia, South Carolina.

14. Eagleman, A.N. Race, nationality, and Major League Baseball: An examination of agenda-setting in two general-interest sport magazines. (May 29, 2009). North American Society for Sport Management (NASSM) Annual Conference, Columbia, South Carolina.

13. Eagleman, A.N. Assessing the impact of supplementary readings on student engagement: The case of an undergraduate sport management class. (April 22, 2009). Saint Mary’s College Scholarship of Teaching and Learning Spring Symposium, Moraga, California.

12. Eagleman, A.N. Sport magazines’ framing of MLB players by race and nationality (November 6, 2008). North American Society for the Sociology of Sport (NASSS) Annual Conference, Denver, Colorado.

11. Eagleman, A.N., & McNary, E.L. Gender, race, and nationality: An examination of print media coverage of the 2006 Winter Olympics. (March 4, 2008).  Heilbronn Business School Sport Management Workshop: Targeting the International Audience, Heilbronn, Germany.

10. Eagleman, A.N. The U.S. Congressional steroid hearing: An analysis of newspaper coverage. (November 28, 2007). 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Auckland, New Zealand.

9. Eagleman, A.N., & McNary, E.L. Examining equity in newspaper, magazine, and web coverage of the 2006 Winter Olympics. (November 29, 2007). 13th Annual Sport Management Association of Australia and New Zealand (SMAANZ) Conference, Auckland, New Zealand.

8. Pedersen, P.M., Fielding, L.W., Vincent, J., & Eagleman, A.N. (June 2, 2007). Examining trends in the sport management faculty job market: A content analysis. 2007 North American Society for Sport Management Annual (NASSM) Conference, Fort Lauderdale, Florida.

7. Pedersen, P.M., & Eagleman, A.N. (March 29, 2007).  Analyzing sport communication:  An examination of article and photographic coverage.  Girls and Women Rock: Celebrating 35 Years of Sport and Title IX Symposium, Cleveland, Ohio.

6. Pedersen, P.M., Eagleman, A.N., Clavio, G., & McNary, E. (March 15, 2007). Facilitating, increasing, and improving media coverage for interscholastic athletics.  American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference, Baltimore, Maryland.

5. Pedersen, P.M., Clavio, G., Eagleman, A.N., & McNary, E. (March 14, 2007). A content analysis of the coverage given to boys and girls high school basketball. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference, Baltimore, Maryland.

4. Eagleman, A.N. (March 5, 2007). Investigating media coverage of female and male athletes in sport magazine articles and photographs. Indiana University Women in Science Research Day, Bloomington, Indiana.

3. Eagleman, A.N. (March 2, 2007). Gender promotion in ESPN The Magazine: An analysis of article and photographic coverage. Indiana University Sport Colloquium II, Bloomington, Indiana.

2. Clavio, G., Geurin, A.N., Miloch, K.S., & Pedersen, P.M. (November 3, 2006).  Communicating in crisis:  A case study of media management on public perception and brand image. Sport Marketing Association (SMA) 4th Annual Conference, Denver, Colorado.

1. Pedersen, P.M., Clavio, G., Geurin, A.N., Fielding, L., & Whisenant, W.A. (April 27, 2006). Strategic sport communication: Keys to relationship building and increased coverage. American Alliance for Health, Physical Education, Recreation, & Dance (AAHPERD) National Conference, Salt Lake City, Utah.

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