Links to full text documents are provided in blue where possible. Please note that my last name was “Eagleman” until late 2014, when I began using “Geurin-Eagleman”. I have since transitioned to “Geurin”.


Routledge Handbook Cover3. Pedersen, P.M., Laucella, P., Kian, E., & Geurin, A.N. (2020). Strategic Sport Communication (3rd ed.). Champaign, IL: Human Kinetics.

2. Lough, N., & Geurin, A.N. (2019). Routledge Handbook of the Business of Women’s SportLondon: Routledge.

1. Pedersen, P.M., Laucella, P., Kian, E., & Geurin, A.N. (2017). Strategic Sport Communication (2nd ed.). Champaign, IL: Human Kinetics.

Peer-Reviewed Publications

45. Hayes, M., Filo, K., Riot, C., & Geurin, A.N. (In Press). Using communication boundaries to minimize athlete social media distractions during events. Event Management.

44. Geurin, A.N., & McNary, E.L. (2021). Athletes as ambush marketers? An examination of Rule 40 and athletes’ social media use during the 2016 Rio Olympic Games. European Sport Management Quarterly, 21(1), 116-133.

43. Geurin, A.N., & Naraine, M.L. (2020). 20 years of Olympic media research: Trends and future directions. Frontiers in Sports and Active Living: Sports Management and Marketing, 2:572495. doi: 10.3389/fspor.2020.572495

42. Geurin, A.N. (2020). Sport brand ambassadors’ experiences in sponsored user generated branding programs. Sport, Business and Management: An International Journal, 10(4), 451-470.

41. Hayes, M., Filo, K., Geurin, A., & Riot, C. (2020). An exploration of the distractions inherent to social media use among athletes. Sport Management Review, 23(5), 852-868.

40. Hayes, M., Filo, K., Riot, C., & Geurin, A.N. (2019). Athlete perceptions of social media benefits and challenges during major sport events. International Journal of Sport Communication (12)4, 449-481.

39. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2018). Building brand and fan relationships through social media. Sport, Business and Management: An International Journal, 8(3), 235-256.

38. Geurin, A.N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359.

37. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2017). Managing social media marketing to develop event brand relationships: Perceived benefits, strategies and challenges. International Journal of Sport Management, 18(4), 488-513.

36. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2017). Fans’ perceptions of professional tennis events’ social media presence: Interaction, insight, and brand anthromorphism. Communication & Sport, 5(5), 579-603. doi:1177/2167479516650442

35. Geurin, A.N., & Burch, L.M. (2016). User-generated branding via social media: An examination of six running brands. Sport Management Review, 20(3), 273-284.

34. Lee, S., Seungmo, K., Suosheng, W., & Geurin, A.N. (2016). Coverage of sports gambling from 2009 to 2013 in U.S. newspapers: An analysis of article framing. Journal of Sports Media, 11(2), 63-85.

33. Geurin, A.N. (2016). Developing a social media strategy guide for elite athletes. Sport & Entertainment Review, 2(3), 70-76.

32. Lough, N., Pharr, J., & Geurin, A.N., (2016). I am Bolder: A social cognitive examination of road race participant allegiance. Sport Marketing Quarterly, 25, 90-102.

31. Geurin-Eagleman, A.N., & Burch, L. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19(2), 133-145.

30. Geurin-Eagleman, A.N. (2015). Online communities amongst international masters gymnastics participants: A uses and gratifications analysis. International Journal of Sport Communication, 8(3), 313-329.

29. Geurin-Eagleman, A.N., & Clavio, G. (2015). Embracing social media as a marketing communication tool: Mainstream and niche sport athletes’ utilization of FacebookInternational Journal of Sport Management, 16(1), 316-334.

28. Geurin, A.N., & Gee, S. (2014). Alcohol, sponsorship, and new media activation: An investigation of Molson Canadian and the 2014 Olympic Games. International Journal of Sport Management & Marketing, 15(5/6), 322-339.

27. Geurin-Eagleman, A.N., & McNary, E.L. (2014). The changing climates of the sport management academic job market and doctoral students’ career expectationsSport Management Education Journal.

26. Burch, L.M., Clavio, G., Eagleman, A.N., Hatley Major, L., Pedersen, P.M., Frederick, E.L., & Blaszka, M. (2014). Battle of the sexes: Gender analysis of professional athlete tweetsGlobal Sports Business Journal, 2(2), 43.62.

25. Thompson, A.J., Martin, A.J., Gee, S., & Eagleman, A.N. (2014). Examining the development of a social media strategy for a National Sport Organisation: A case study of Tennis New ZealandJournal of Applied Sport Management, 6(2), 42-63.

24. Eagleman, A.N., Burch, L.M., & Vooris, R. (2014). A unified version of London 2012: New media coverage of gender, nationality, and sport for Olympic consumers in six countriesJournal of Sport Management, 28(4), 457-470.

23. Martin, A.J., Eagleman, A.N., & Pancoska, P. (2014). A case study of regional sport organization development in triathlonJournal of Applied Sport Management, 6(1), 72-94.

22. Eagleman, A.N., Rodenberg, R.M., & Lee, S. (2014). From “hollow-eyed pixies” to “team of adults”: Media portrayals of Olympic women’s gymnastics before and after an increased minimum age policyQualitative Research in Sport, Exercise and Health. Advance online publication. doi:10.1080/2159676X.2013.877961 

21. Eagleman, A.N. (2013). Attitudes, motivation, and commitment of runners who do and do not participate in women-only road racesInternational Journal of Sport Management and Marketing, 13(3/4), 200-217. doi:10.1504/IJSMM.2013.059724

20. Eagleman, A.N. (2013). Constructing gender differences: Newspaper portrayals of male and female gymnasts at the 2012 Olympic GamesSport in Society.  Advance online publication. doi:10.1080/17430437.2013.854509

19. Eagleman, A.N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodiesSport Management Review, 16(4), 488-497. doi:10.1016/j.smr.2013.03.004

18. Suh, Y.I., Ahn, T., & Eagleman, A.N. (2013). Comparisons of gender and team identification on web motivations and web characteristics in the official athletic website: Uses and gratifications perspectivesInternational Journal of Sport Management, 14(3), 317-337.

17. Lee, J., & Eagleman, A.N. (2013). From tennis skirt to catsuit: A qualitative analysis of Serena Williams’ impact on women’s tennis fashion. Journal of Contemporary Athletics, 7(1), 27-36.

16. Eagleman, A.N., & Krohn, B. (2012). Sponsorship awareness, attitudes toward sponsors, and purchase intentions of participants in a road race series. Sport Marketing Quarterly, 11(4), 210-220.

15. Eagleman, A.N., Karg, A.J., & Rodenberg, R.M. (2012). Olympic sport governance structures: The case of two national governing bodies in gymnastics. Case Studies in Sport Management, 1(1).

14. Burch, L., Eagleman, A.N., & Pedersen, P.M. (2012). New media coverage of gender in the 2010 Winter Olympics: An examination of online media content. International Journal of Sport Management, 13(2), 143-159.

13. Wright, C., Eagleman, A.N., & Pedersen, P.M. (2011). Examining leadership in intercollegiate athletics. Sport Management International Journal, 7(2), 36-52.

12. Eagleman, A.N., Clavio, G., & Kwak, D.H. (2011). Treading the political media waters: Coverage of the 2008 Olympic Games in U.S. and Chinese news outlets. International Journal of Sport Management, 12(4), 471-485.

11. Rodenberg, R., & Eagleman, A.N. (2011). Uneven Bars: Age Rules, Antitrust, and Amateurism in Women’s Gymnastics. University of Baltimore Law Review, 39(4), 587-606.

10. Clavio, G., & Eagleman, A.N. (2011). Gender and sexually suggestive images in sports blogs.  Journal of Sport Management, 25(4), 295-304.

9. Eagleman, A.N. (2011). Stereotypes of race and nationality: Sport magazine coverage of MLB players from 2000 to 2007. Journal of Sport Management, 25(2), 156-168.

8. Eagleman, A.N., & Hack, T. (2011). Road Race Series Participants’ Event and New Media Preferences: A Case Study. Journal of Contemporary Athletics, 5(4), 261-272.

7. Eagleman, A.N. (2011). Marketing to minority groups through MLB coverage: An examination of two U.S. sport magazines. Theories & Applications The International Edition, 1(1), 126-134.

6. Eagleman, A.N., & McNary, E.L. (2010). What are we teaching our students? A descriptive examination of the current status of undergraduate sport management curriculum in the United States. Sport Management Education Journal, 4(1), 1-17.

5. Kwak, D.H., Clavio, G., Eagleman, A.N., & Kim, K.T. (2010). Exploring the antecedents and consequences of personalizing sport video game experiences. Sport Marketing Quarterly, 19(4), 217-225.

4. Cooper, C., Eagleman, A.N., & Laucella, P. (2009). NCAA March Madness: An investigation of gender coverage in USA Today during the NCAA Basketball Tournament. Journal of Intercollegiate Sport, 2(2), 299-311.

3. Eagleman, A.N. (2009). Do the best MLB athletes receive coverage regardless of race and nationality? A content analysis of sport magazines. Journal of Contemporary Athletics4(2), 89-110.

2. Eagleman, A.N., Pedersen, P.M., & Wharton, R. (2009). Coverage by gender in ESPN The Magazine: An examination of articles and photographs. International Journal of Sport Management, 10(2), 226-242.

1. Xiao, H.Y., & Eagleman, A.N. (2008). Sport communication education in China: An analysis of the growth and status of academic study related to sport mass media. International Journal of Sport Communication, 1(4), 424-433.

Book Chapters

15. Geurin, A.N., Wright, C., & Zhang, J. (In Press). Sport consumer behavior. In Pedersen, P.M., & Thibault, L. (Eds.), Contemporary Sport Management (7th). Champaign, IL: Human Kinetics.

14. Geurin, A.N. (2019). Olympic media coverage of women’s sport. In Lough, N. & Geurin, A.N. (Eds.), The Routledge Handbook of the Business of Women’s Sport. London: Routledge, pp. 529-539.

13. Geurin, A.N., Wright, C., & Zhang, J. (2018). Sport consumer behavior. In Pedersen, P.M., & Thibault, L. (Eds.), Contemporary Sport Management (6th). Champaign, IL: Human Kinetics, pp. 272-291.

12. Geurin, A.N. (2017). Creating the marketing mix. In Turner, B., & Miloch, K, (Eds.), Marketing for Sport Business Success (2nd). Dubuque, IA: Kendall Hunt.

11. Geurin-Eagleman, A.N. (2015). Communication in Sport Management. In Murray, D., O’Boyle, I., & Cummins, P. (Eds.), Leadership in Sport. Oxon, UK: Taylor & Francis, pp. 95-106.

10. Geurin-Eagleman, A.N. (2015). Communications. In Byers, T., & Gorse, S. (Eds.), Contemporary Issues in Sport: An Introduction. London: Sage, pp. 124-134.

9. Eagleman, A.N., Wright, C., & Green, B.C. (2014). Sport Consumer Behavior. In Pedersen, P.M., & Thibault, L. (Eds.), Contemporary Sport Management (5 ed.). Champaign, IL: Human Kinetics.

8. Pedersen, P.M., Burch, L.M., Eagleman, A.N., & Yoon, J. (2014). Media coverage and organizational publicity of the Youth Olympic Games. In Hanstad, D.V., Parent, M., & Houlihan, B. (Eds.), The Youth Olympic Games. London: Routledge.

7. Eagleman, A.N. (2013). Using the Olympic platform for communications. In Girginov, V. (Ed.), Handbook of the London 2012 Olympic and Paralympic Games, Volume 2. London: Routledge.

6. Eagleman, A.N. & Martin, T. (2013). Race portrayals in sport communication. In Pedersen, P.M. (Ed.), The Routledge Handbook of Sport Communication. London: Routledge.

5. Eagleman, A.N. (2012). Creating the marketing mix. In Parkhouse, B., Turner, B., Miloch, K, (Eds.), Marketing for Sport Business Success. Dubuque, IA: Kendall Hunt.

4. Eagleman A.N., & McNary, E.L. (2011). Gender, race, and nationality: An examination of print coverage of the 2006 Winter Olympics. In H. Dolles & S. Soderman (Eds.), Sport as a Business: International, Professional and Commercial Aspects. New York, NY: PalgraveMacMillon.

3. Eagleman, A.N. (2010). Sport brand profile: The National Hot Rod Association. In J. Lee (Ed.), Branded: Branding in Sport Business. Durham, NC: Carolina Academic Press.

2. Eagleman, A.N. (2009). Assessing the impact of supplementary readings on student engagement: The case of an undergraduate sport management class. In A. Novakov & J. Feito (Eds.), Designs for Learning: Exploring the Scholarship of Teaching and Learning at Saint Mary’s College of California. Moraga, CA: SOFIA.

1. Clavio, G., Eagleman, A.N., Miloch, K.S., & Pedersen, P.M. (2007). Communicating in crisis. In J. James (Ed.), Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars. Morganstown, VA: Fitness Information Technology.

Encyclopedia Entries

5. Eagleman, A.N. (2011). Chicago Cubs. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

4. Eagleman, A.N. (2011). Major League Baseball (MLB). In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

3. Eagleman, A.N. (2011). Media Guide. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

2. Eagleman, A.N. (2011). Public Relations [News Release, proper format]. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

1. Eagleman, A.N. (2011).  Gymnastics. In M. Zeiss Stange, C.K. Oyster, & J.G. Golson (Eds.). The Multimedia Encyclopedia of Women in Today’s World. Thousand Oaks, CA: SAGE Publications.

Book Reviews

2. Eagleman, A.N. (2013). Book review of Sport and Neoliberalism. Journal of Sport Management, 27(5), 407-408.

1. Eagleman, A.N. (2008). Book review of Visual economies of/in motion: Sport and filmInternational Journal of Sport Communication, 1(3), 269-271.


6. Geurin-Eagleman, A.N. (2015). Citations, divorce, and name changes. Published on the Chronicle of Higher Education website on April 1, 2015,

5. Eagleman, A.N. (2010). Interview with Leslie King, Senior Director of Communications, USA Gymnastics. International Journal of Sport Communication, 3(3), 281-283.

4. Eagleman, A.N. (2010). Instructor Guide. In P.M. Pedersen, J. Parks, J. Quarterman, & L. Thibault (Eds.), Contemporary Sport Management (4th ed.).

3. Eagleman, A.N. (2010). Test Package. In P.M. Pedersen, J. Parks, J. Quarterman, & L. Thibault (Eds.), Contemporary Sport Management (4th ed.).

2. Eagleman, A.N. (2007). Searching for the perfect career: An ongoing process. Published on the First Job in Sports web site on September 25, 2007,,cntnt01,detail,0&cntnt01articleid=4&cntnt01returnid=23

1. Eagleman, A.N. & Pedersen, P.M. (2007). An analysis of the coverage (and promotion) of females and males in ESPN The Magazine. Published on the Women’s Sports Foundation web site on September 11, 2007,