Publications

Links to full text documents are provided in blue where possible. Please note that my last name was “Eagleman” until late 2014, when I began using “Geurin-Eagleman”. I have since transitioned to “Geurin”.

Books

Routledge Handbook Cover3. Pedersen, P.M., Laucella, P., Kian, E., & Geurin, A.N. (In Press). Strategic Sport Communication (3rd ed.). Champaign, IL: Human Kinetics.

2. Lough, N., & Geurin, A.N. (2019). Routledge Handbook of the Business of Women’s SportLondon: Routledge.

1. Pedersen, P.M., Laucella, P., Kian, E., & Geurin, A.N. (2017). Strategic Sport Communication (2nd ed.). Champaign, IL: Human Kinetics.

Peer-Reviewed Publications

40. Hayes, M., Filo, K., Riot, C., & Geurin, A.N. (In Press). Athlete perceptions of social media benefits and challenges during major sport events. International Journal of Sport Communication.

39. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2018). Building brand and fan relationships through social media. Sport, Business, Management: An International Journal, 8(3), 235-256. doi: https://doi.org/10.1108/SBM-04-2017-0024

38. Geurin, A.N. (2017). Elite female athletes’ perceptions of new media use relating to their careers: A qualitative analysis. Journal of Sport Management, 31(4), 345-359. doi: http://dx.doi.org/10.1123/jsm.2016-0157

37. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2017). Managing social media marketing to develop event brand relationships: Perceived benefits, strategies and challenges. International Journal of Sport Management, 18(4), 488-513.

36. Thompson, A.J., Martin, A.J., Gee, S., & Geurin, A.N. (2017). Fans’ perceptions of professional tennis events’ social media presence: Interaction, insight, and brand anthromorphism. Communication & Sport, 5(5), 579-603. doi:1177/2167479516650442

35. Geurin, A.N., & Burch, L.M. (2016). User-generated branding via social media: An examination of six running brands. Sport Management Review, 20(3), 273-284. doi:http://dx.doi.org/10.1016/j.smr.2016.09.001

34. Lee, S., Seungmo, K., Suosheng, W., & Geurin, A.N. (2016). Coverage of sports gambling from 2009 to 2013 in U.S. newspapers: An analysis of article framing. Journal of Sports Media, 11(2), 63-85.

33. Geurin, A.N. (2016). Developing a social media strategy guide for elite athletes. Sport & Entertainment Review, 2(3), 70-76.

32. Lough, N., Pharr, J., & Geurin, A.N., (2016). I am Bolder: A social cognitive examination of road race participant allegiance. Sport Marketing Quarterly, 25, 90-102.

31. Geurin-Eagleman, A.N., & Burch, L. (2016). Communicating via photographs: A gendered analysis of Olympic athletes’ visual self-presentation on Instagram. Sport Management Review, 19(2), 133-145. doi:http://dx.doi.org/10/1016/j.smr.2015.03.002

30. Geurin-Eagleman, A.N. (2015). Online communities amongst international masters gymnastics participants: A uses and gratifications analysis. International Journal of Sport Communication, 8(3), 313-329.

29. Geurin-Eagleman, A.N., & Clavio, G. (2015). Embracing social media as a marketing communication tool: Mainstream and niche sport athletes’ utilization of FacebookInternational Journal of Sport Management, 16(1), 316-334.

28. Geurin, A.N., & Gee, S. (2014). Alcohol, sponsorship, and new media activation: An investigation of Molson Canadian and the 2014 Olympic Games. International Journal of Sport Management & Marketing, 15(5/6), 322-339.

27. Geurin-Eagleman, A.N., & McNary, E.L. (2014). The changing climates of the sport management academic job market and doctoral students’ career expectationsSport Management Education Journal. doi:http://dx.doi.org/10.1123/smej.2011-0003

26. Burch, L.M., Clavio, G., Eagleman, A.N., Hatley Major, L., Pedersen, P.M., Frederick, E.L., & Blaszka, M. (2014). Battle of the sexes: Gender analysis of professional athlete tweetsGlobal Sports Business Journal, 2(2), 43.62.

25. Thompson, A.J., Martin, A.J., Gee, S., & Eagleman, A.N. (2014). Examining the development of a social media strategy for a National Sport Organisation: A case study of Tennis New ZealandJournal of Applied Sport Management, 6(2), 42-63.

24. Eagleman, A.N., Burch, L.M., & Vooris, R. (2014). A unified version of London 2012: New media coverage of gender, nationality, and sport for Olympic consumers in six countriesJournal of Sport Management, 28(4), 457-470. doi:http://dx.doi.org/10.1123/jsm.2013-0151

23. Martin, A.J., Eagleman, A.N., & Pancoska, P. (2014). A case study of regional sport organization development in triathlonJournal of Applied Sport Management, 6(1), 72-94.

22. Eagleman, A.N., Rodenberg, R.M., & Lee, S. (2014). From “hollow-eyed pixies” to “team of adults”: Media portrayals of Olympic women’s gymnastics before and after an increased minimum age policyQualitative Research in Sport, Exercise and Health. Advance online publication. doi: 10.1080/2159676X.2013.877961 

21. Eagleman, A.N. (2013). Attitudes, motivation, and commitment of runners who do and do not participate in women-only road racesInternational Journal of Sport Management and Marketing, 13(3/4), 200-217. doi: 10.1504/IJSMM.2013.059724

20. Eagleman, A.N. (2013). Constructing gender differences: Newspaper portrayals of male and female gymnasts at the 2012 Olympic GamesSport in Society.  Advance online publication. doi:10.1080/17430437.2013.854509

19. Eagleman, A.N. (2013). Acceptance, motivations, and usage of social media as a marketing communications tool amongst employees of sport national governing bodiesSport Management Review, 16(4), 488-497. doi:10.1016/j.smr.2013.03.004

18. Suh, Y.I., Ahn, T., & Eagleman, A.N. (2013). Comparisons of gender and team identification on web motivations and web characteristics in the official athletic website: Uses and gratifications perspectivesInternational Journal of Sport Management, 14(3), 317-337.

17. Lee, J., & Eagleman, A.N. (2013). From tennis skirt to catsuit: A qualitative analysis of Serena Williams’ impact on women’s tennis fashion. Journal of Contemporary Athletics, 7(1), 27-36.

16. Eagleman, A.N., & Krohn, B. (2012). Sponsorship awareness, attitudes toward sponsors, and purchase intentions of participants in a road race series. Sport Marketing Quarterly, 11(4), 210-220.

15. Eagleman, A.N., Karg, A.J., & Rodenberg, R.M. (2012). Olympic sport governance structures: The case of two national governing bodies in gymnastics. Case Studies in Sport Management, 1(1).

14. Burch, L., Eagleman, A.N., & Pedersen, P.M. (2012). New media coverage of gender in the 2010 Winter Olympics: An examination of online media content. International Journal of Sport Management, 13(2), 143-159.

13. Wright, C., Eagleman, A.N., & Pedersen, P.M. (2011). Examining leadership in intercollegiate athletics. Sport Management International Journal, 7(2), 36-52.

12. Eagleman, A.N., Clavio, G., & Kwak, D.H. (2011). Treading the political media waters: Coverage of the 2008 Olympic Games in U.S. and Chinese news outlets. International Journal of Sport Management, 12(4), 471-485.

11. Rodenberg, R., & Eagleman, A.N. (2011). Uneven Bars: Age Rules, Antitrust, and Amateurism in Women’s Gymnastics. University of Baltimore Law Review, 39(4), 587-606.

10. Clavio, G., & Eagleman, A.N. (2011). Gender and sexually suggestive images in sports blogs.  Journal of Sport Management, 25(4), 295-304.

9. Eagleman, A.N. (2011). Stereotypes of race and nationality: Sport magazine coverage of MLB players from 2000 to 2007. Journal of Sport Management, 25(2), 156-168.

8. Eagleman, A.N., & Hack, T. (2011). Road Race Series Participants’ Event and New Media Preferences: A Case Study. Journal of Contemporary Athletics, 5(4), 261-272.

7. Eagleman, A.N. (2011). Marketing to minority groups through MLB coverage: An examination of two U.S. sport magazines. Theories & Applications The International Edition, 1(1), 126-134.

6. Eagleman, A.N., & McNary, E.L. (2010). What are we teaching our students? A descriptive examination of the current status of undergraduate sport management curriculum in the United States. Sport Management Education Journal, 4(1), 1-17.

5. Kwak, D.H., Clavio, G., Eagleman, A.N., & Kim, K.T. (2010). Exploring the antecedents and consequences of personalizing sport video game experiences. Sport Marketing Quarterly, 19(4), 217-225.

4. Cooper, C., Eagleman, A.N., & Laucella, P. (2009). NCAA March Madness: An investigation of gender coverage in USA Today during the NCAA Basketball Tournament. Journal of Intercollegiate Sport, 2(2), 299-311.

3. Eagleman, A.N. (2009). Do the best MLB athletes receive coverage regardless of race and nationality? A content analysis of sport magazines. Journal of Contemporary Athletics4(2), 89-110.

2. Eagleman, A.N., Pedersen, P.M., & Wharton, R. (2009). Coverage by gender in ESPN The Magazine: An examination of articles and photographs. International Journal of Sport Management, 10(2), 226-242.

1. Xiao, H.Y., & Eagleman, A.N. (2008). Sport communication education in China: An analysis of the growth and status of academic study related to sport mass media. International Journal of Sport Communication, 1(4), 424-433.

Book Chapters

14. Geurin, A.N. (2019). Olympic media coverage of women’s sport. In Lough, N. & Geurin, A.N. (Eds.), The Routledge Handbook of the Business of Women’s Sport. London: Routledge, pp. 529-539.

13. Geurin, A.N., Wright, C., & Zhang, J. (2018). Sport consumer behavior. In Pedersen, P.M., & Thibault, L. (Eds.), Contemporary Sport Management (6th). Champaign, IL: Human Kinetics, pp. 272-291.

12. Geurin, A.N. (2017). Creating the marketing mix. In Turner, B., & Miloch, K, (Eds.), Marketing for Sport Business Success (2nd). Dubuque, IA: Kendall Hunt.

11. Geurin-Eagleman, A.N. (2015). Communication in Sport Management. In Murray, D., O’Boyle, I., & Cummins, P. (Eds.), Leadership in Sport. Oxon, UK: Taylor & Francis, pp. 95-106.

10. Geurin-Eagleman, A.N. (2015). Communications. In Byers, T., & Gorse, S. (Eds.), Contemporary Issues in Sport: An Introduction. London: Sage, pp. 124-134.

9. Eagleman, A.N., Wright, C., & Green, B.C. (2014). Sport Consumer Behavior. In Pedersen, P.M., & Thibault, L. (Eds.), Contemporary Sport Management (5 ed.). Champaign, IL: Human Kinetics.

8. Pedersen, P.M., Burch, L.M., Eagleman, A.N., & Yoon, J. (2014). Media coverage and organizational publicity of the Youth Olympic Games. In Hanstad, D.V., Parent, M., & Houlihan, B. (Eds.), The Youth Olympic Games. London: Routledge.

7. Eagleman, A.N. (2013). Using the Olympic platform for communications. In Girginov, V. (Ed.), Handbook of the London 2012 Olympic and Paralympic Games, Volume 2. London: Routledge.

6. Eagleman, A.N. & Martin, T. (2013). Race portrayals in sport communication. In Pedersen, P.M. (Ed.), The Routledge Handbook of Sport Communication. London: Routledge.

5. Eagleman, A.N. (2012). Creating the marketing mix. In Parkhouse, B., Turner, B., Miloch, K, (Eds.), Marketing for Sport Business Success. Dubuque, IA: Kendall Hunt.

4. Eagleman A.N., & McNary, E.L. (2011). Gender, race, and nationality: An examination of print coverage of the 2006 Winter Olympics. In H. Dolles & S. Soderman (Eds.), Sport as a Business: International, Professional and Commercial Aspects. New York, NY: PalgraveMacMillon.

3. Eagleman, A.N. (2010). Sport brand profile: The National Hot Rod Association. In J. Lee (Ed.), Branded: Branding in Sport Business. Durham, NC: Carolina Academic Press.

2. Eagleman, A.N. (2009). Assessing the impact of supplementary readings on student engagement: The case of an undergraduate sport management class. In A. Novakov & J. Feito (Eds.), Designs for Learning: Exploring the Scholarship of Teaching and Learning at Saint Mary’s College of California. Moraga, CA: SOFIA.

1. Clavio, G., Eagleman, A.N., Miloch, K.S., & Pedersen, P.M. (2007). Communicating in crisis. In J. James (Ed.), Sport Marketing Across the Spectrum: Research from Emerging, Developing, and Established Scholars. Morganstown, VA: Fitness Information Technology.

Encyclopedia Entries

5. Eagleman, A.N. (2011). Chicago Cubs. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

4. Eagleman, A.N. (2011). Major League Baseball (MLB). In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

3. Eagleman, A.N. (2011). Media Guide. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

2. Eagleman, A.N. (2011). Public Relations [News Release, proper format]. In L.E. Swayne & J.G. Golson (Eds.), Encyclopedia of Sports Management and Marketing. Thousand Oaks, CA: SAGE Publications.

1. Eagleman, A.N. (2011).  Gymnastics. In M. Zeiss Stange, C.K. Oyster, & J.G. Golson (Eds.). The Multimedia Encyclopedia of Women in Today’s World. Thousand Oaks, CA: SAGE Publications.

Book Reviews

2. Eagleman, A.N. (2013). Book review of Sport and Neoliberalism. Journal of Sport Management, 27(5), 407-408.

1. Eagleman, A.N. (2008). Book review of Visual economies of/in motion: Sport and filmInternational Journal of Sport Communication, 1(3), 269-271.

Other

6. Geurin-Eagleman, A.N. (2015). Citations, divorce, and name changes. Published on the Chronicle of Higher Education website on April 1, 2015, http://chronicle.com/article/Citations-DivorceName/228949/

5. Eagleman, A.N. (2010). Interview with Leslie King, Senior Director of Communications, USA Gymnastics. International Journal of Sport Communication, 3(3), 281-283.

4. Eagleman, A.N. (2010). Instructor Guide. In P.M. Pedersen, J. Parks, J. Quarterman, & L. Thibault (Eds.), Contemporary Sport Management (4th ed.).

3. Eagleman, A.N. (2010). Test Package. In P.M. Pedersen, J. Parks, J. Quarterman, & L. Thibault (Eds.), Contemporary Sport Management (4th ed.).

2. Eagleman, A.N. (2007). Searching for the perfect career: An ongoing process. Published on the First Job in Sports web site on September 25, 2007, http://firstjobinsports.com/index.php?mact=News,cntnt01,detail,0&cntnt01articleid=4&cntnt01returnid=23

1. Eagleman, A.N. & Pedersen, P.M. (2007). An analysis of the coverage (and promotion) of females and males in ESPN The Magazine. Published on the Women’s Sports Foundation web site on September 11, 2007, http://www.womenssportsfoundation.org/cgi-bin/iowa/issues/article.html?record=1222.

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